Multiparty private offers overview

Note

On May 27, Microsoft Marketplace is expanding multiparty private offers to 30 countries in Europe, with availability in Australia, Japan, and South Africa coming July 15. Read the blog to learn more.

Multiparty private offers empower partners to sell collaboratively through an ecosystem made up of more than 500k+ partners. Multiparty private offers function similarly to private offers, but they're sold to the customer via a channel partner. The market estimates that 60 percent of cloud business on Microsoft Marketplace will rely on channel-led sales by 2030 [source: Omida].

As with private offers, customers can negotiate terms and conditions and pricing, and experience simplified purchasing through Marketplace. For customers that have an Azure cloud consumption commitment, the entire purchase counts toward their commitment when they buy solutions that are co-sell eligible, helping partners land larger sales faster.

Benefits of multiparty private offers

For channel partners

Expand your offerings: Sell with software companies to create unique offers with simplified purchasing for your customers through Marketplace. Learn how to enroll.

For software companies

Scale instantly: Reach new customers by selling through channel partners to unlock new opportunities. Learn how to participate.

How it works

Flowchart of multiparty private offer showing steps in the process described below.

Multiparty private offer purchase flow

The process of creating and executing multiparty private offers is:

  1. The software company (or authorized partner for resale enabled offers) creates a multiparty private offer and sends it to the channel partner.
  2. The channel partner finalizes the offer and extends the offer to their customer for acceptance.
  3. The customer accepts the private offer through the private offer management section of Azure portal.
  4. The customer buys each included product through Microsoft Marketplace.
  5. Microsoft invoices and collects payment from the customer according to their billing terms with Microsoft. If co-sell eligible, purchase of software counts towards cloud commitment.
  6. Microsoft pays the channel partner (no agency fee).
  7. Microsoft pays the software company (agency fee applied).

Supported countries

Customers are required to have a billing account ID in one of the following countries to purchase products through multiparty private offers:

  • Austria
  • Belgium
  • Bulgaria
  • Canada
  • Croatia
  • Cyprus
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Liechtenstein
  • Luxembourg
  • Malta
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • United Kingdom
  • United States

Channel partners are required to have a completed tax profile in Partner Center for Microsoft Marketplace in one of the following countries to sell through multiparty private offers:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Cyprus
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Iceland
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Liechtenstein
  • Luxembourg
  • Malta
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • United Kingdom
  • United States with resale certificates on file for Microsoft Marketplace

Channel partners with non-United States tax profiles may be able to take advantage of tax treaty benefits. Learn more about how to claim tax treaty benefits on your tax profile.

Note

Canada is not a support tax profile country for channel partners to sell through multiparty private offers.

Learn more

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