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Is it possible to get the listing page URL of my game when my game is not yet published in the Apple App Store and Google Play Store?

Kim Strasser 2,596 Reputation points
2026-06-04T20:29:10.4166667+00:00

I want to add the listing page URL in my game so that the user can click the link in my game and give me a comment or a rating in the Apple App Store/Google Play Store. How can I get the URL of my listing page? Is it necessary to publish my game first before I can get the URL?

I want to create a feedback button in my game. First, the user needs to click on the feedback button and then the user clicks on the displayed listing page URL and then the listing page should get opened in the iOS/Android browser.

Developer technologies | .NET | .NET Multi-platform App UI
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  1. AI answer

    2026-06-04T20:29:28.2766667+00:00

    For Microsoft Store apps and games, the listing (product) URL is only available after the product has been created and has a Store ID. The documented pattern is:

    https://apps.microsoft.com/detail/<your app's Store ID>

    This URL opens the web-based listing page, and on Windows devices also launches the Microsoft Store app with the product page.

    The Store ID and the link are available in the product identity details once the app is configured in the Store. The Store protocol link (for deep-linking directly from within the app) is also provided there. These identifiers and links are tied to the Store configuration, so they are not available before the product exists in the Store system.

    To add an in-app feedback or rating button for a Microsoft Store game:

    1. Create and configure the game in the Microsoft Store so it has a Store ID.
    2. Retrieve the product identity details, including the listing URL and Store protocol link.
    3. Use those links in the game’s feedback button to open the Store listing.

    When implementing rating and feedback flows, all reviews must send users to the Store’s rating mechanism, regardless of the star rating chosen. If additional feedback is collected in-app, clearly indicate that this feedback goes directly to the developer and does not affect Store ratings.

    References:

    AI-generated content may be incorrect. Read our transparency notes for more information.

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