Startups: Companies that are in their initial stages of business and typically developing a business model and seeking financing.
Here's the complete solutions for the Founders Hub / Startups Portal login loop issue:
- Quick Fixes - Try These First
Fix 1: Incognito + Different Browser
Login loops are often caused by cached cookies/tokens.
- Open Chrome Incognito
Ctrl+Shift+N - Go to
https://foundershub.startups.microsoft.com - Try Edge or Firefox if Chrome fails. Safari has known issues with AAD.
Fix 2: Bypass Founders Hub - Use Azure Portal Directly
Since your subscription is already created:
- Go to
https://portal.azure.com - Log in with the same email
- Check
Subscriptions- your $1,000 credits should be visible there - You can create resources directly from here without Founders Hub
Fix 3: Check Tenant / Directory
Multiple tenants cause loops.
- In Azure Portal, click your profile icon top-right
- Click
Switch directory - Select the tenant where your subscription exists. Usually it's named "Default Directory" or your company name
- How to Open Support Ticket Without Login
You have 3 options:
Option 1: Azure Support - No Login Required
- Go to
https://azure.microsoft.com/support/create-ticket/ - Select
Technical>Subscription management>My issue is not listed - Choose
I can't access my subscription - You can submit as guest without logging in
Option 2: Direct Email
Send email to: startups@microsoft.com or mfsupport@microsoft.com
Subject: Login Loop - Founders Hub - Cannot Access Credits
Include: Screenshot, your email, subscription ID if you have it from welcome email
Option 3: Twitter/X
Tweet to @MicrosoftStartups with the issue. They respond to login issues within 24hrs.
- Root Cause & Permanent Fix
Common Cause How to Check Fix
Guest User in AAD Azure Portal > Entra ID > Users > Check User Type Ask admin to convert Guest → Member
Wrong Tenant Check tenant name top-right in portal Switch to correct directory
MFA Loop No authenticator prompt shows Reset MFA at https://aka.ms/mfasetup
Personal vs Work Account Email is @gmail/@outlook Use work email or add it as admin on subscription
- Save Your Credits - Do This Now
To prevent $1,000 credits from expiring:
- If Azure Portal works: Start using it directly. Create resources from there.
- Add co-admin: Azure Portal > Subscriptions > Your Sub > Access Control (IAM) > Add > Owner > Add teammate's email. This gives backup access.
- Use Azure CLI:
az loginin terminal often works when browser fails. Thenaz account showto confirm access.
Find Subscription ID without login: Check the "Welcome to Microsoft for Startups" email. It contains Subscription ID and Tenant ID. Give these to support.
- Template to Send Support
Copy this and fill details:
Issue: Login loop on Founders Hub / Startups Portal
Account Email: ******@email.com
Subscription ID: xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx
Tenant ID: xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx
Browser Tried: Chrome 126 Incognito, Edge
Error: No error message. Redirects to login after credentials
Impact: Cannot access $1,000 Azure credits. Cannot create support ticket
Request: Please reset account access or link subscription to new email
Key Points
- Your credits are safe - subscription exists even if portal is blocked
- Use http://portal.azure.com - 90% of work can be done there without Founders Hub
- Support responds fastest via email -
mfsupport@microsoft.com
This usually gets resolved in 1-2 business days. If not fixed in 48hrs, reply here and I'll give you the escalation path to PG team.
Were you able to log into portal.azure.com at least?