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Not able to see values / data where AdDistribution CrossNetwork

Amruta T 0 Reputation points
2026-06-01T13:52:25.9466667+00:00

UI and API Response dont match , the AD Distribution does not show CrossNetwork when we try to pull the data via API m UI we see those values

HOwever it shows only these two distribution =Search and Audience

Thank you ,

Amruta

Microsoft Advertising API
Microsoft Advertising API

A Microsoft API that provides programmatic access to Microsoft Advertising to manage large campaigns or to integrate your marketing with other in-house systems.

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  1. MS Advertising - Arsen 160 Reputation points Microsoft External Staff Moderator
    2026-06-04T11:27:11.0866667+00:00

    Hi Amruta,

    Thank you for using our Microsoft Advertising Learn Q&A Platform! 

    Thank you for bringing this to our attention.

    We understand that you are observing a discrepancy between the UI and API responses for the AdDistribution field. Specifically, the CrossNetwork distribution is visible in the UI but does not appear in the API output, where only Search and Audience values are returned.

    This behavior can occur due to differences in how data is surfaced between the reporting UI and the API. In some cases, certain distribution types such as CrossNetwork may be aggregated differently or may not yet be exposed in the API depending on the reporting endpoint, data scope, or configuration used in your request.

    To help investigate further, we recommend verifying the following:

    • Ensure you are using the latest API version available.
    • Confirm that the report type and columns requested support all distribution values.
    • Check whether any filters, segmentation settings, or aggregation logic might affect how AdDistribution is returned.

    If the issue persists, it may be a limitation or a known gap in the API compared to the UI. In that case, we suggest raising a support request with the relevant request/response samples and report configuration details so this can be reviewed more thoroughly.

    Please let us know if you would like assistance with validating your API request or reviewing your setup.

    Kind regards, 

    Arsen D. | Microsoft Advertising Support Specialist | 800-518-5689 

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  2. AI answer

    2026-06-01T13:52:43.3+00:00

    In Microsoft Advertising reporting, the AdDistribution values and filters behave as follows:

    1. The AdDistributionReportFilter value set supports three values:
      • Audience
      • CrossNetwork
      • Search
    2. In most performance reports, when the AdDistribution column is included, the values returned in the downloaded report are only:
      • Search
      • Audience
      CrossNetwork is not returned as a column value. Instead, CrossNetwork is used only as a filter option to include both Search and Audience traffic together.
    3. This explains the mismatch:
      • UI may show or allow selection of CrossNetwork as a distribution option.
      • API responses for the AdDistribution column will only show Search and Audience values, even when CrossNetwork is used as a filter.
    4. To replicate UI behavior via API:
      • Use AdDistributionReportFilter set to CrossNetwork when supported, to retrieve combined Search + Audience data.
      • Interpret the returned AdDistribution column values (Search, Audience) as the underlying components of the CrossNetwork distribution.

    So, the absence of CrossNetwork in the API AdDistribution column is by design; only Search and Audience are returned as values, while CrossNetwork is a filter that aggregates both.

    References:

    AI-generated content may be incorrect. Read our transparency notes for more information.

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