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Microsoft Advertising | Bulk edits | Use Google imports
A tool in Microsoft Advertising that lets users import campaigns directly from Google Ads
Hi Ampliads,
Thank you for using our Microsoft Advertising Community Forum!
I understand that your previously synced listing with GBP is no longer carrying out the sync function as expected. We will most likely have to check the exact error message you are getting and that is why I have messaged you privately asking for documents so that we can pinpoint and troubleshoot what is causing this change on your Bing Places account. For now, I hope the public response here will also be of benefit to you.
Advertisers running Google Business Profile (GBP) and Bing Places accounts can now use the ability to synchronize (sync) their accounts. You can use this option to pull information from GBP in order to create/update listing in Bing Places. you can also push information to GBP from Bing Places.
Customers can choose to either run Manual syncs or schedule Automatic syncs:
- Manual sync is only available for small and medium businesses with less than 100 listings across both GBP and Bing Places.
- Automatic syncs will only update listings in Bing Places which have previously been linked with counterparts in GBP. There is no limit to the number of listings that can be updated during an automated sync.
- Once a GBP account has been linked to a Bing Places account via the import process, changes made to GBP will be brought over and will update the Bing Places listing the next time a sync is performed.
- If listings are matched, GBP data is used to overwrite the Bing Places listing information.
- If the listings are new, new listings will be created.
Main points about the sync process:
Once an initial import from GBP has been completed, a connection will be established between your Bing Places account and your Google Business Profile account.
As stated above, you can choose to either run manual syncs or schedule automatic syncs:
- Manual sync: You manually decide when to sync listing information between GBP and Bing Places, such as updating existing listings, or exporting new listings in Bing places into GBP.
- Automated sync: You can schedule automated syncs to occur periodically, which will onlyupdate previously synced listings in Bing Places when they are updated in GBP.
In Manual sync cases, the advantage is that if listings are already verified in GBP, they will automatically be verified after sync with Bing Places (as long as address information is available).
- This is only available for Small/Medium businesses (less than 10 listings)
- It is not possible to update existing GBP listings by making changes on your Bing Places dashboard.
- Changes made to a Bing Places listing will be overwritten by conflicting changes in GBP, regardless of which was updated most recently.
If you only want to sync one of your listings with your Google listings, you can also click on the 'sync now' option on one individual listing's page:
When syncing, a pop-up will appear where you must confirm the permissions required to allow the sync to happen. You will then need to login to GBP with your credentials for confirming.
You can review the exact details of the privacy policies (Microsoft Privacy Statement) by clicking on the provided link.
Other points to keep in mind:
The following may prevent successful import into Bing Places:
- Address Data formatting: Address in Bing Places is displayed on two lines, address in GBP has three lines. Please also note that 'State Name' is not supported in Bing Places.
- Category information is not imported, as these are different in GBP; however, the listings will still be created in Bing Places. Advertisers will need to manually apply the appropriate category to their imported listings.
- Having a phone number is not mandatory on GBP, so this may not be imported in some cases. Bing Places will still publish the listing, but once a user selects Edit, they will be prompted to add this mandatory information. Please note that each time a listing is verified or edited, the publish cycle will begin anew which normally lasts around ten days. If the listing details don't reflect correctly on Bing search
Thanks again for the query on this topic! For help with all things relating to Bing Places, please reach out to the Bing Places Support team, and they will be able to assist you with your GBP imports/syncs query in detail. Alternatively, I have also messaged you here privately asking for additional details for assisting you further. You are welcome to respond to me as well so that I can investigate the matter on my end.
Kind regards,
Vahid | Microsoft Bing Places Support Specialist | Contact Us