A tool in Microsoft Advertising that lets users import campaigns directly from Google Ads
Hello Avid,
Thank you for using our Microsoft Advertising Community Forum!
I am sorry to hear you are facing challenges while importing ad campaign from Google. Do you have created Merchant Store on Microsoft Advertising account? If not, please create new Merchant Store. Please remember, every store is linked to only one URL. So, if you have existing Merchant store with your business URL, you will have to unlink it first.
Once you create a store, it will go through editorial review process. The review process can take up to five days, but you will be notified via email when an approval decision has been made.
- From the top menu, select Tools > Merchant center > Manage stores (shopping cart icon).
- Select Create store.
- You'll be asked to verify your site through Domain validation. You have two choices:
- Validated via Bing Webmaster Tools. Learn more
- Validated via Universal Event Tracking (UET) tag
- Enter your store info, including your Store description.
- Select Save.
After successful store creation, you will be taken to a page where you will be informed of the store status. You'll be able to check if your store was automatically approved/rejected or is queued up for manual review. If you want to run Microsoft shopping campaigns, you must create a feed and upload a catalog feed file. A feed file contains a list of your products and attributes that define how they will display on the Microsoft Search Network. Each store can have more than one feed, but the products in each file must be unique per market. For more information and how to create feed file please visit our help page: About Microsoft shopping campaigns feed files.
If you have product ads in your Google Merchant Center, you can import them into your Microsoft Merchant Center with the Google Import tool. Import your Google Merchant Center product offers to Microsoft Merchant Center
Because I need more details regarding your query, I will send you private message to assist you further. Please check your inbox for further support.
In case you need instant support our support teams are happy to discuss your account in more detail via phone, chat or email to provide assistance, please see our support page to reach out!
Kind regards,
Dagmara | Microsoft Advertising Support Specialist | 800-518-5689